Royal Spice
Automated guest communication flows and timelines — every message personalised, every touchpoint intentional.
Immediately
Welcome Email
A warm welcome to the Birthday Club. Introduces exclusive perks, sets expectations, and thanks them for joining the Royal Spice family.
AUTOMATED
7 Days Prior
Birthday Offer
Delivers the exclusive birthday voucher — 20% off the entire table plus a complimentary dessert. Personalised with the member's name and voucher code BDAY20.
AUTOMATED
3 Days Prior
Reminder & Urgency
A friendly reminder that the birthday is almost here. Encourages table reservation and reinforces the voucher details with a final personalised nudge.
AUTOMATED
14 Days After
Thank You & Return
Gratitude message celebrating their visit. Shares warm memories and invites them back for their next special occasion with Royal Spice.
AUTOMATED
Total Birthday Emails
4
Per member, per year
Timeline Span
21
Days of engagement
Peak Engagement
3×
Open rate on birthday week
Every Month · 1st
Monthly digest of new dishes, seasonal specials, upcoming events, Birthday Club news, catering highlights, and exclusive subscriber-only offers.
OPT-IN · RECURRING · AUTOMATED
Repeats every month indefinitely
Newsletter Frequency
12
Emails per year
Delivery Date
1st
Of every month
Opt-In Type
Manual
Subscriber choice
Birthday Club
4 automated emails per member annually
Triggered by member birthday date
Personalised with first name throughout
Exclusive voucher code: BDAY20
No opt-out — registration confirms membership
Newsletter
12 automated emails per year
Sent on the 1st of every month
Personalised with subscriber first name
Subscriber opt-in required
Unsubscribe available in every email