Royal Spice
Email Previews
Every email is personalised and automated — crafted to make each guest feel valued from the moment they join the Royal Spice family.
Royal Spice
Birthday Club
Welcome to the
Royal Spice Family
Hi John, you're now officially part of our exclusive Birthday Club! We can't wait to make your special day truly memorable at Royal Spice.
John, as a Birthday Club member you'll receive an exclusive 20% off your entire table and a complimentary dessert — look out for your personal offer email closer to your birthday.
Your Birthday Perks
✦ Exclusive 20% off your entire table
✦ Complimentary birthday dessert
✦ Priority table reservation
✦ Personal birthday greeting from the team
We look forward to celebrating with you. In the meantime, why not explore our menu or make a reservation?
P.S. John, keep an eye on your inbox — your exclusive birthday offer will arrive 7 days before your special day. We're already excited to celebrate with you! 🎉
East Cliff Road, Bournemouth, BH1 3AA
hello@royalspiceindian.com · 01202 125963
© 2026 Royal Spice. All rights reserved.
Email Strategy
Subject Line
Welcome to the Royal Spice Birthday Club, John 🎂
Trigger
Sent immediately when a member joins the Birthday Club
Purpose
Welcome new members, confirm their perks, and set expectations for upcoming birthday emails
Target
All new BirthdayClubMember records on creation